Presented by
Sara Kolata
Architects often shy away from marketing. We are not sure how to approach it or how it can actually benefit our companies or ourselves as individuals.
Covid has come to level the playing field – it is now equally important for architects in all trades to get a grip on marketing.
In this interview you will learn:
- To take a fresh look at your marketing (even if you have never done any) and get guidance on how to move forward.
- To identify your ‘ideal client’ and how to let them know about you
- Identify opportunities for improvement in your marketing
- How to map the journey that your potential clients will have to take, from hearing about you for the first time, to making the first payment and retaining those clients.
Even if you are working in a company and think marketing doesn’t affect you – you are wrong – marketing effects all of us. The least you can do is contribute to the way your firm markets itself.
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