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TriBeCa – Mall of Africa

Blog | Date: May 12, 2017

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Earthworld Architects

Project Architects:

Braam de Villiers

Andre Eksteen

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TRIBECA – MALL OF AFRICA

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Pretoria Institute for Architecture
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Authenticity is vital in our ever increasing digitalised environment. In a milieu where everything is becoming virtual we strive towards the nostalgic notion of going back to the lives of our predecessors where things were meticulously handmade. Unpretentiousness is appealing and customised, handcrafted artisan products takes preference over mass produced goods. This inclination is what underpins the design philosophy of TriBeCa Restaurant.

Design inspiration has been drawn from the experience of walking down the streets of New York. The shopfront design has a strong resemblance to a typical turn-of-the-century shopfront in New York where the attention to detail lies in profiles created by the steel elements and the differences in glass textures. The shopfront contrasts with that which is typically found within a mall environment and speaks of a by-gone era when people had time to linger and enjoy the pleasures of life.

Entering the space one finds a steel structure with an amalgamation of materials and furniture pieces that simultaneously conveys comfort and charm. It reminds one of the industrial era and even has a dash of South American pizazz. The selection of interesting, tactile materials portrays Tribeca’s menu which presents an array of flavours, tastes and textures.

The notion of authenticity and quality is not just prevalent in the food and drink, but in custom, handmade interior elements, such as the tiles and the lights. The ceramic light fittings were sourced from redundant telephone poles and the glass tubes are used in laboratories.

TriBeCa’s design is reminiscent of the food and drink it offers and resonates with the clientele’s longing for quality and authenticity. The tactility of the space as well as the attention to detail offers an escape from the rather bland mall environment. It is the perfect setting to enjoy the good life has to offer.
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